How to up your chances

1. Keywords - in title
2. Keywords - in links pointing to the page
3. Keywords - in text
4. Link popularity.
5. (PageRank for Google) of the page.
6. Keywords in Heading Tag H1,H2 and H3 Tags in webpage.
7. Linking from one page to inner pages.
8. Placing punch line at the top of page.

What we do:
1) The first step will be to define a listing of keywords or key phrases from each staff person that describes the organization. With this information we can do extensive research of the following:
- Determine how often those keywords key phrases are searched each month.
- Develop alternate lists of similar keywords and key phrases that can produce optimum search engine results.

2) The next step will be to identify competition based on the keywords and key phrases we have chosen.
- Determine which websites currently rank on the 1st page of all major search engines for each particular keyword or key phrase.

3) Identify Link Partners
- Establishing link partners is critical in a major search engine optimization campaign. We will determine which websites would be beneficial to establish a link partnership with.

4) Adding the Keywords and Key Phrases to Existing Content
- I will be able to report to you how often the keywords and key phrases need to appear in the content of your website. To establish a high ranking, existing content will have to be rewritten to accommodate for the new keywords and frequency of keywords that we need to establish.

5) Submission of website with new keywords and key phrases established
- The website will be submitted to all major search engines on a regular basis.
- I will monitor the progress of the new keyword list and ensure that traffic is coming to the site and the website is ranked high for those search terms.

6) Keyword tuning
- The keywords, key phrases and content of the site will have to be tuned and watched over carefully and periodically to ensure high ranking and relevant traffic to the site.

Search engine optimization is quite an extensive task, but if it is done the right way, can bring a substantial amount of relevant traffic to your website and will result in pre-qualified leads for your business.

Typically the initial keyword and key phrase development process and submission to all major search engines will take 20-30 hours of time to implement.

After implementation, 3-6 hours of time per month will be needed for keyword and key phrase monitoring, suggestion and resubmission. Essentially, the process will never end in hopes of earning a top rank in major search engines for all keywords and key phrases for which your business would like to be recognized.


SEO for CMS

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